Setting Up a Facebook Page
This section details how to setup Facebook Pages in OU Campus and at Facebook, and utilize the OU Social™ App. OU Social requires an app be added to the Facebook Page through Facebook and a page designated through OU Campus that will provide the content for the Facebook Page. The OU Campus page contains the content and styling. The OU Social app is used to integrate both accounts and add a Facebook Page Tab using the OU Campus page. Advantages include that the content need only be maintained in one place and that the styling can be consistent with the main web sites style. The tab at Facebook can be used as a welcome, landing, or informational section.
Facebook Pages can be added by a Level 10 administrator from Setup > Facebook. The Facebook Page must be created at Facebook prior to integration with OU Campus. To read more about actually sending to Facebook, and to find out how to use Facebook within OU Social, see: Send to Facebook.
After the pages are added in both systems, the OU Social app manages the integration between OU Campus and Facebook.
Be sure to read the warning regarding changing Facebook passwords.
Facebook Account vs. Facebook Page
It is important to understand the difference between a Facebook Account and a Facebook Page. A Facebook Account, or Timeline, is for personal, non-commercial use only. They represent individuals and must be held under an individual name. Pages are for professional or official use, and allow an organization, business, celebrity, or band to maintain a presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative.
In addition, Pages are managed by admins who have personal Facebook timelines. Pages are not separate Facebook accounts and do not have separate login information from your timeline. They are merely different entities on the site, similar to how Groups and Events in Facebook function. Once you have set up a Page within your timeline, you may add other admins to help you manage this Page. Admins are other individuals with a personal Facebook timeline. People who choose to connect to your Page won't be able to see that you are the Page admin or have any access to your personal account.
Creating a Facebook Page in Facebook
To use Facebook within OU Campus and OU Social, a Facebook Page will need to be set up. The following steps for creating a Facebook Page can be completed from a Facebook Account.
- From the Timeline view, click Create a Page at the bottom of the screen.
- Select the type of organization the page represents.
- Read and Agree to the terms.
- Fill out the rest of the information about the Page.
- This creates the URL for the Facebook Page. Several Facebook wizards at the Admin Panel run to help with setup.
- The Facebook admin page can be found by navigating to Setup > Facebook.
- To add a new Facebook Page, click New Facebook Page.
- Then, the following screen is shown:
- Click Authorize. Authorize attempts to login to an existing Facebook account/personal timeline and discover
any pages that exist for it. There are various results:
- If already logged into to Facebook and pages exist, the system shows the pages linked to that account.
- If logged into Facebook and no pages exist, a message to the affect that there are no pages is displayed. Use Create a Page at Facebook before attempting to add again, or if necessary to access a different account, log out of Facebook with the current user and attempt to Authorize again.
- If not logged into a Facebook account, a dialog is displayed. Enter the login credentials:
email address and password.
- If prompted, click Allow to allow OU Social to access the pages that need to be added to OU Campus.
- Click Login.
- Click Submit.
- The Facebook Page or Pages are listed.
- Clearing the Add checkbox removes the page from being added. Leave the checkbox selected to add the page.
- The Page Name is automatically populated from Facebook data.
- If desired, select an Access group and provide a Description to help users in OU Campus choose the desired page.
Update Facebook Account
Once a page is added, click on the Edit icon to update the properties. This is also where the path for the content that will populate on the Facebook Page when visitors click on the OU Social app added to the page. For more details on how to use this feature, see: OU Social.
The Update Facebook Account screen includes:
- Description: A brief description that helps OU Campus users know which page to choose.
- Enabled: The ability to enable or disable the Facebook Page from being available to send any updates.
- Access: Select a group to which to limit access.
- Welcome URL: Path to content that populates on the Facebook Tab when using the OU Social app with a Page.
The Welcome URL is utilized with OU Social and is a path within OU Campus. The content and styling on the page is shown when clicking the Tab on the Page. Click Choose to navigate to and select the file. It can be changed at any time. The content can be edited through the OU Campus page as any page can be and the styling can be defined in an XSL.
Adding Default Text for Facebook
Once a Facebook page has been authorized and connected to the appropriate Account or Site, Default Text can be configured so that is it available to users at the time of page publish or with a scheduled publish. To utilize Send to Facebook during page publish, Facebook account settings must be configured from Setup > Facebook.
At the Account Level
- Navigate to Setup > Account.
- Under the Publish Settings options, there is a field called Default Tweet/Wall Post.
- Enter a Default Tweet/Wall Post. This sets the default text for tweets and wall posts for the sites within an account, which can be used or edited at the time of page publish when the Send to Twitter or Send to Facebook checkbox is selected. This allows standardized text elements to be defined; for example, the hashtag or name for the institution might be included to help minimize typographical errors, or reinforce branding or trending topics. A maximum of 140 characters are allowed for Twitter, and 420 for Facebook.
- Click Submit to save changes.
Note: Keep in mind that the default text can be overridden at the site level or during
At the Site Level
- Navigate to Setup > Sites and click the Edit icon for the site.
- Under the Publish Settings options, define the Default Tweet/Wall Post. This sets the default text for tweets and wall posts for the sites within an account,
which can be used or edited at the time of page publish when the Send to Twitter or Send to Facebook checkbox is selected. This allows standardized text elements to be defined; for example,
the hashtag or name for the institution might be included to help minimize typographical
errors, or reinforce branding or trending topics. A maximum of 140 characters are
allowed for Twitter, and 420 for Facebook.
- Click Submit to save the changes.
Note: Keep in mind that the default text submitted here overrides any default text set at the account level, and all default text can be overridden during page publish.
If communication with Facebook fails during a publish request for either Send to Facebook or OU Social, OU Campus will automatically turn off the Facebook functionality. Additionally, a message will be sent to the publisher's Workflow titled, "Facebook Status Update Failed."
When the Facebook Account password is changed, Facebook revokes all associated keys, which includes the connection or key to OU Campus. Since this key has been revoked by Facebook, all publishes to Facebook then fail for the Facebook Pages associated by that Account. To fix this issue, delete the Facebook Pages from within Setup > Facebook, and follow the steps to re-add a Facebook Page.
Should a publish request fail, the following will appear nearly immediately in the publisher's Workflow Inbox.
The resulting message will resemble the following:
When a fail occurs, the Facebook Page is still shown in the list of available pages. However, it does not appear within the publish options until it is reactivated. From within Setup > Facebook, it is possible to verify that the Page has been disabled. Click the Edit button and verify that the checkbox next to Enabled is cleared.
Remember, simply clicking on Enabled does NOT reactivate this Page. The Facebook Page must be completely deleted and re-added using the updated or new password. This action will delete all associated reports with regard to the Facebook Page.
Facebook Groups: It is recommended that you create a user group for each Facebook Page, and set the access to that group.
Multiple Groups: If a user is a member of two groups; for example, Group A and Group B, and if Group A has permission to post and Group B doesn't, Group A will take precedence and allow the user to post to Facebook when publishing a page that has an access setting of Group B. This does not give access to Group A to edit the page. Only one group can be assigned access to a Facebook page.
Deleting a Facebook Page: When a Facebook Page is deleted, all wall posts to that Page are removed from the database and cannot be retrieved. Thus, those posts will not show up in the Custom Reports. To disable the account and still keep the information, clear the Enabled checkbox.