Google Analytics

Overview

The Google Analytics feature allows administrators to add new views in OU Campus and configure them for use with the Page Analytics Gadget and the Site Analytics Gadget. This allows for granular control of view usage for the Page Analytics and the Site Analytics Gadgets. In addition to adding Google Analytics profiles and views to OU Campus, Gadgets Analytics setup includes the ability to assign an access group and add a description to the view. Once a view has been configured, users with access can choose to show the specific gadget and choose the view to display.

To link Google Analytics accounts with OU Campus, administrators can navigate to Setup > Google Analytics.

Google Analytics in the Setup Menu

When adding a view, the admin must be at least a user of the Google Analytics account in which the view is contained. All available views in the account for the user are shown. Google Analytics users with at least "read and analyze" permission in the analytics account to a view can add the view in OU Campus (as a level 10 administrator in OU Campus).

Please note that this is the overview topic about Google Analytics within the context of OU Campus. There is an additional topic in this section entitled, Google Analytics Views, which describes the features and functionality of the screen of the same name. This includes the use of the the New button on the Google Analytics screen by which one may add a new view to OU Campus

Example of Google Account Hierarchy

 

Google Hierarchy 

Before the setup in OU Campus, the view must be configured within the Google Analytics account (which requires a Google account). A Google Analytics account can include one or more properties. An organization that has multiple web sites may use one account to manage analytics, and multiple accounts can be used for multiple properties as well. Likewise, a property can be a web site, an app, or many sites, as more than one site can be included as one property. In this case the same tracking code is used for multiple sites. Google Analytics understands a property as a resource associated with the tracking code.

A property may contain one or more views, and it is a view that can be added to OU Campus. A view is simply a view of the data. For example, the default view includes all data and one unfiltered view with all data can be useful for comparison purposes. Then, additional views can be used to provide a finer granularity of the analytical data. Views are sometimes referred to as profiles or reporting views. Discrete reporting views can be used to track specific portions of a site separately from others. This may be useful for if an institution includes sections and pages for both prospective students and current students and the data needs to be sorted.

The limit to the number of views for one Google Analytics account is 50. Note that when a view is deleted via the Google Analytics account, that particular historical perspective of the data is gone from Google and removed from view in OU Campus, also. The data within OU Campus are obtained from the Google Analytics and are up-to-date as the view in the analytics account.

After completing setup of new Google Analytics views, the view profiles may be distinctly different as a view can be:

  • A property consisting of one site from an account with no filters applied
  • The same site with one set of filters
  • The same site with another set of filters
  • And so on, as any number of filtered views of that same site may be added
  • A property that includes tracking of two sites with the same tracking code
  • A property in the same account consisting of a different site
  • A completely different account with all of the same scenarios as above

For more information, visit the Accounts, properties, views, and users page at the Google Analytics Help Center.

Filters

Filters are useful for defining a view, and can either be predefined or custom. Goals and segments may also be used to further delineate reporting metrics via the Google Analytics account.

Conditions and actions are used to define the filters. Filters are applied in the order they appear and the result from one filter is input to the next filter. A few examples of predefined filters are:

  • Including or excluding traffic from an ISP domain; that is, an Internet service provider or from a company network
  • Including or excluding traffic from specific IP addresses
  • Including or excluding traffic to a specific subdirectory
  • Including or excluding traffic to a specific host name, such as a subdomain

Custom filters might include:

  • Changing all mixed case URLs to lowercase

Example of Views for One Property

Google Analytics Filters

Once a view has been added and access settings configured as necessary, the Google Analytics data (with any filters applied) are available via the Site Analytics Dashboard Gadget and Page Analytics Sidebar Gadget. The data are viewable in formats similar to the original display graphic at Google; i.e., graphs, maps, charts, and file lists.