Email Campaign Manager
The Email Campaign Manger module lets you create, send, test, and manage email campaigns. You build emails within OU Campus utilizing templates formatted to fit the constraints of email clients. These emails provide responsive design and render appropriately on all desktop, tablet and mobile platforms. The ECM interface then gives you the ability to create and send campaigns.
After Email Campaign Manager has been implemented for an account, users can manage campaign settings, track email analytics, and add subscribers directly within OU Campus using Add-Ons.
In order to create emails that render properly on desktop and mobile devices, email clients have specific standards that should be followed. Email Campaign Manager must first be implemented for a site before it can be used in OU Campus. For information about enabling Email Campaign Manager in an OU Campus account, contact our helpdesk.
As part of the Email Campaign Manager implementation, you will have set up a custom domain from which you can access the ECM interface. This will also be configured as an add-on for your OU Campus account.
Create a New Campaign
For the first new campaign in Email Campaign Manager users will see a Get started button. This will lead users through the process to complete information required for the initial email campaign. For new campaigns going forward, users will select the general Create a new campaign button.
For each new campaign enter the name for the campaign, a subject line, and the sender's email address. Users also have the option to use the Insert personalization drop-down to add information like the recipient’s name and the subject line.
In order to create a new campaign users will also need a published email page from OU Campus. As a best practice it is recommended to use one of the Email Campaign Manager templates provided during implementation.
Users will then need to select Import from the web option and enter the URL of the published page from OU Campus. They should leave the Move my CSS inline checkbox checked, and click the Import button. If an error is displayed about a missing Unsubscribe link, then simply use the option to Add an unsubscribe link for me and continue.
If a plain text version of the email is desired as well, users should click the import it from your HTML link, and then edit the text appropriately.
At this point users will be prompted to define the recipients for this email campaign. Recipients are managed through subscriber lists and will need to be added. To define recipients, users will choose the correct subscriber list(s) for the campaign.
After recipients are defined and the campaign settings have been reviewed, users will click Test and define delivery. From this point users have the ability to preview the email and send a test email if desired. For information on testing emails, please visit the Test Campaign Emails page.
Once the email has been previewed and verified, users can choose whether they would like to send the email campaign immediately or schedule it for a later date. The Send campaign now option will immediately distribute the campaign emails to the selected subscriber list.