Email Campaign Manager
The Email Campaign Manager module lets you create, send, test, and manage email campaigns. You build emails within OU Campus utilizing templates formatted to fit the constraints of email clients. These emails provide responsive design and render appropriately on all desktop, tablet and mobile platforms. The ECM interface then gives you the ability to create and send campaigns.
In order to create emails that render properly on desktop and mobile devices, email clients have specific standards that should be followed. Email Campaign Manager must first be implemented for a site before it can be used in OU Campus. For information about enabling Email Campaign Manager in an OU Campus account, contact our helpdesk.
As part of the Email Campaign Manager implementation, you will have set up a custom domain from which you can access the ECM interface. This will also be configured as an add-on for your OU Campus account.
Note: The ECM interface will not load within the OU Campus frame. Therefore, when creating the add-on, make sure "Open in a New Window" is checked.
Creating the Email Design
Your email design and content are created in OU Campus, in a designated directory. Create a page in this directory, using the proper template, and build out your design using specially-created snippets.
When you've finished crafting your email, publish the page and save the URL of the live page. You'll use the URL to import your email content into your new campaign.
Importing Subscriber Lists
Email recipients are managed in the ECM interface, under the Lists & Subscribers tab. When you create a new list, you can either add subscribers manually or import them from a CSV file.
You can also break a list up into segments based on subscriber information such as location or sign-up date.
Sending a Campaign
Create a new email campaign from the Campaigns tab, using the large green "Create a new campaign" button. There are four steps in creating a campaign: choosing the campaign type, importing email content, defining recipients, and sending the campaign.
When you create a campaign, you can choose between a regular campaign, or an A/B test where you send two variations of the same email, perhaps to see if one has a better interaction rate. Choose your campaign type and fill out the sender details.
The next step is importing your email content. From the side menu, select "Import HTML," and under "Import from the web" enter the URL of your published email template page.
Make sure that "Move my CSS inline" is checked, and import your code. You may need to fix some errors or add an unsubscribe link. You will also be able to create a plain-text version based off of your HTML.
After you have your email content, define your recipients. You can either select existing subscriber lists and segments, or import a new list manually or as a CSV.
Finally, you'll be able to test your email before sending it out. You can send a test version to up to five email addresses, as well as being able to run a full test to see how the email will preview in different clients.
Once you've tested your campaign, you can either send it now or schedule it to send at a specific time and date.